Challenge:
There is a lack of women working in tech. How can we spotlight this, and make Semcon a more gender balanced work place?
There is a lack of women working in tech. How can we spotlight this, and make Semcon a more gender balanced work place?
Solution:
We addressed how the lack of women perspectives through history have affected the development of technology. We did this by announcing a contest looking for products that had not been developed with women in mind. A team of female Semcon engineers then took one of the contributions and developed a prototype for a new/better solution.
We addressed how the lack of women perspectives through history have affected the development of technology. We did this by announcing a contest looking for products that had not been developed with women in mind. A team of female Semcon engineers then took one of the contributions and developed a prototype for a new/better solution.
The campaign won several awards, garnered a lot of PR and made more women apply for a job at Semcon
